Wednesday Period 4 Research task

Research the teen subgroup you have been given. Prepare a PowerPoint which explains the origins, the fashion taste of the group, the musical taste of the group, examples of that group in Film, Television, Music, self made YouTube videos and Newspapers/magazines.

Aspirant Mainstream -

Aspirant Mainstream kids will spend money to get the look, the music and the lifestyle they want – and the effect they are going for is expensive. 

• Trendies
• Rahs

Mainstream -

Apart from those born into privilege or other excep- tional circumstances, most youngsters start out as members of this group. Forgetting all of the regular media demonization, the Townie and Chav subsets are among the most visible around Britain and entry requirements are low – if you like chart music, TV and a bit of a drink, you’re in.

• Ravers
• Townies
• Chavs
• Boy Racers
• Sports Junkies
• Street Rats
• Casuals

Urban -

A relatively small segment but big on influence. The Urban segment follows a typical pattern, with a small subset (the DIY-ers) who create and dictate tastes, and consumers who buy into the tribe 

• Get Paid Crew
• Blingers
• DIYers
• Trackies

Alternative -

Instead, this segment makes up a significant slice of the youth market, with the internet helping to smash the barriers to the Alternative lifestyle. An enthusiasm for indie fashion and band culture is now almost obliga- tory in the development of middle class teens.

• Gamers
• Emos
• Scene Kids
• Skaters
• Metalheads
• Young Alts

Leading Edge -

However, they drive taste across virtually all other sectors, impacting on the listening habits and fash- ions of everyone from rural teenage Emos to the stars of US hip hop. These tribes stand at the gateway of popular culture, and are the main influence over other Tribes like the Young Alts. However, all of these Leading Edge Tribes are hard to manipulate.

• Hipsters
• Geeks
• Craft Kids
• Indie Scenesters