- Post –war era
- Booming economy
- Change in social expectations- education, financial freedoms
- New media – TV and AM radio
- First Generation Gap
- New consumers: 1959 Mark Abrams' ‘The Teenage Consume’r outlines the potential of youth as a new consumer group.
- Huge American influence: Rock and Roll idols including Elvis Presley (1957), Bill Hayley, Jerry Lee Lewis and film stars James Dean and Marlon - Brando set fashions: 'What're you rebelling against?' : 'What've you got?‘ (Brando)
- By end 1950s- over ¾ population have access to a TV set
- Originally there was only one channel, the BBC. ITV started broadcasting in 1955
- First reporting of Teddy Boys in the UK media.
- First UK youth TV broadcast, Six-Five Special, on national TV.
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