Majors can control the development of independent media enterprises that might challenge their dominance. (Why not buy the independent and incorporate their products into the mainstream, reducing the risk of alternative voices being heard).
Majors concentrate on the largest markets for their cultural products.
Majors avoid investment risks. (So may not back subversive or challenging products)
There is a tendency to neglect smaller/poorer sectors of the potential audience (minority groups).
Ultimately as consumers we have less choice as the media is provided by few.
Media coverage and products as such become bias and reinforce the status quo.
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